Case Studies

Six short project summaries. Figures shown are those visible in the supplied Google Ads screenshots, with the date range stated.

Google Ads screenshot for Google Search Ads for a House Cleaning Business
Residential House Cleaning · Dublin, Ireland

Google Search Ads for a House Cleaning Business

Structured a Search campaign around high-intent house cleaning searches, with tracking for calls and Get a Free Quote inquiries.

Search AdsConversion TrackingCampaign Strategy
Clicks10.08KConversions344Total cost€7,648.16

As shown in screenshot: Account overview, 15 Aug–15 Oct 2026.

Google Ads screenshot for Lead Generation Campaign for a Cleaning Company
Residential Cleaning Services · United States

Lead Generation Campaign for a Cleaning Company

Built a Search strategy for people actively looking for cleaning services, refining keywords and ad messaging with tracking for customer inquiries.

Keyword ResearchSearch AdsLead Generation
Clicks2,576Conversions424Cost$11.6K

As shown in screenshot: Cleaning search campaigns, 3 Sep–20 Oct 2026.

Google Ads screenshot for Google Ads Conversion Tracking for a Cleaning Business
House Cleaning Services · United States

Google Ads Conversion Tracking for a Cleaning Business

Configured tracking for phone call clicks and Get a Free Quote interactions through Google Tag Manager.

Conversion TrackingGoogle Tag ManagerCall & Form Tracking
Google Ads screenshot for High-Intent Keyword Strategy for Commercial Cleaning Ads
Commercial Cleaning · United States

High-Intent Keyword Strategy for Commercial Cleaning Ads

Researched and organised high-intent keywords into relevant ad groups, with tracking to see which customer actions followed.

Keyword ResearchCampaign StructurePerformance Analysis
Top keyword clicks95Its conversions32

As shown in screenshot: Keyword report, 15–24 Oct 2026.

Google Ads screenshot for Same-Day Cleaning Search Campaign
Same-Day Cleaning Services · Australia

Same-Day Cleaning Search Campaign

Set up a dedicated ad group for same-day and urgent cleaning searches with intent-specific keywords and ad copy.

Search AdsKeyword ResearchCampaign Strategy
Clicks3.5KConversions152Cost / conv.$23.00

As shown in screenshot: Overview, 1 Sep–14 Oct 2026.

Google Ads screenshot for Google Search Ads Performance Monitoring and Tracking
Cleaning Business · United States

Google Search Ads Performance Monitoring and Tracking

Reviewed performance, keyword relevance, search terms and tracking status to spot optimisation opportunities.

Performance AnalysisConversion TrackingSearch Terms
Clicks46Impressions1,195Cost$323.80

As shown in screenshot: Last 7 days, 17–23 Oct 2026.

Project Image Gallery

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